These days, we rightly talk a lot about exploitation and abuse. It comes in many forms, and we worry we might walk past it without noticing.

Recently 665,000 Australians not only walked past, but sat and watched something that we should recognise for what it really is – workplace exploitation abuse. The airing of ‘reality’ TV show Beauty and the Geek pairs beautiful, intellectually-challenged and relationally-hurt women with bright, socially-awkward, ‘virginal’ men.

Like its cousin Married at First Sight (MAFS), Beauty and the Geek (BATG) claims to have genuine love and romance for the contestants as their goal. Both programs claim to be utilising relationship science to help match contestants and challenge them to build a strong partnership.

And all of this is presented to the public, as educative entertainment: a docu-drama recording the ‘experiment’ of transformation.


While the host of BATG assures us that scientific principles inform the programming, the challenges imposed on participants are extreme and far from normal dating activities. Hosting a live radio segment, competing in a couple’s wrestling match, passing themselves off as expectant parents in an antenatal class – these are all the usual things a dating couple would do, right?

One scene features the make-over of a ‘geek’ having his sensitive skin spray-tanned while wearing only a disposable g-string. Educative value? Mass voyeurism would be a more accurate characterisation.

Let’s be clear: this is degradation in exchange for ratings. It was clearly orchestrated to maximise his humiliation, with the camera lingering alternately on his reddening face, his scant-covered genitals and his exposed buttocks.

With 12 years of scientific training between us, we take offence at this misappropriation of the scientific method for the purpose of gratuitous entertainment. As human beings, we take offence at the explicit and pre-meditated exploitation and degradation of our fellow human beings.

Unreality TV

The fact that the victims of these reality TV shows are consenting adults who sign contracts does not make it ethically neutral. A person cannot consent to their own degradation.

It’s too early to definitively know the damaging impact of this current show on its participants, but some former participants of the longer-running MAFS show are providing important anecdotal evidence.

Many people would describe as unethical some of the practices used by producers, such as strategically recruiting participants to be the designated ‘hate’ figures. Augmented by selective editing of footage collected throughout intense 24/7 filming schedules, their words and gestures were manipulated to maximise the perception of socially unacceptable views.

These contestants, now social pariahs, find the public abuse through social media and in person pursues them long after the program is over. Some suffer long-term mental health issues from the trauma of public humiliation with serious consequences for their employment. A number have attempted suicide, some successfully.

Meanwhile, contracts that permit producers to portray any ‘reality’ they choose make it incredibly difficult for the contestants to seek justice or compensation.

Science or Fiction?

We’re all for creative ways of presenting the very helpful insights of relationship science, but neither MAFS nor BATG do this in any meaningful way. In fact, if either show bore any resemblance to actual science, it would be subject to the careful scrutiny of an ethics committee and would get no further than an idea on paper.

But these programs aren’t just bad for the contestants; they’re bad for the viewers because they intentionally mislead, misinform and legitimise the objectification and degradation of others.

The commercial success of the BATG show will ensure repeat seasons and a fresh batch of ‘consenting’ victims, but we won’t be watching. For our part, to consume this material even as critics is unconscionable.


Originally published at SmartLoving. Photo by cottonbro studio.

About the Author: Byron and Francine Pirola

Married for 25 years, with 5 children, Byron & Francine Pirola are the founders and co-authors of the SmartLoving Series – marriage enrichment and marriage preparation courses designed to help build successful and resilient marriages. International speakers and authors of numerous articles on marriage, more than 3000 couples have attended their programs, workshops and conferences in Australia, New Zealand and Great Britain Byron & Francine are Executive Directors of the Marriage Resource Centre from which they run SmartLoving programs and produce digital resources. Francine graduated from Fordham University with a Masters in Religion and Religious Education. Byron is a founding partner of the strategic consulting firm, Port Jackson Partners Limited, and a Director of both listed and unlisted companies. He holds a PhD from the Commonwealth Centre for Gene Technology, Adelaide University.

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